Augmented Reality: A Road to Enhanced Customer Engagement in Banking

Lecture notes in networks and systems 2026

View at publisher
Authors: Jyoti Mehndiratta Kappal, Mugdha S Mujumdar, Suman Madan, Neha Parashar
DOI: 10.1007/978-981-95-0626-2_30
Cited by: 0
References: 23

Fields of Study & Subjects

Augmented Reality Applications Consumer Retail Behavior Studies Technology Adoption and User Behaviour

Publication details

Journal / source
Lecture notes in networks and systems
Pages
355–370
Publication date
1 January 2026
Language
EN