The Rise of AI-Powered Marketing: Challenges, Opportunities, and the Future of Digital Advertising Careers

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Authors: John Heland Jasper Ortega
Cited by: 2
References: 35

Fields of Study & Subjects

AI in Service Interactions Digital Marketing and Social Media Ethics and Social Impacts of AI

Publication details

Journal / source
Smart innovation, systems and technologies
Publisher
Springer Nature Singapore
Pages
137–147
Publication date
1 January 2026
Language
EN