Augmented Reality (AR) and Virtual Reality (VR) in Marketing and Advertising: Pioneering Innovations in Ghana’s Communication Landscape

Smart innovation, systems and technologies 2026

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Authors: Prince Kelvin Owusu, Philomina Pomaah Ofori, Moses Aggor, Gibson Afriyie Owusu, Jefferson Oduro Asiamah, Martins Larweh Nuertey, Joseph Djossou Akwetey, Joel Nana Sarfo Konadu
DOI: 10.1007/978-981-95-1361-1_38
Cited by: 0
References: 33

Fields of Study & Subjects

Augmented Reality Applications Virtual Reality Applications and Impacts Consumer Retail Behavior Studies

Publication details

Journal / source
Smart innovation, systems and technologies
Pages
479–488
Publication date
1 January 2026
Language
EN