Integration of Computers and Marketing: Algorithm-Driven User Portrait Construction and Personalized Marketing Practice

Lecture notes on data engineering and communications technologies 2026

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Authors: Jinwen Liu
DOI: 10.1007/978-981-95-2348-1_8
Cited by: 0
References: 9

Fields of Study & Subjects

Customer churn and segmentation Digital Marketing and Social Media Consumer Retail Behavior Studies

Publication details

Journal / source
Lecture notes on data engineering and communications technologies
Pages
87–97
Publication date
1 January 2026
Language
EN