Brand, Branding and Corporate Brand

2026 Book chapter

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Authors: Zalfa Laili Hamzah, Noor Adwa Sulaiman, Maria Mohd Ismail

DOI: 10.1007/978-981-95-2449-5_5

Cited by: 0

References: 22

Fields of Study & Subjects

Corporate Identity and Reputation Consumer Behavior in Brand Consumption and Identification Organizational Leadership and Management Strategies

References 22