Consumer Attitude and Perception Towards Viral Marketing in Chennai City

Lecture notes in electrical engineering 2026

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Authors: P. Venkatesh, K. Murugan, K. V. Dinesh Kannaa, M. Manikandan
DOI: 10.1007/978-981-95-2680-2_18
Cited by: 0
References: 8

Fields of Study & Subjects

Digital Marketing and Social Media Marketing and Advertising Strategies Consumer Behavior and Marketing Influence

Publication details

Journal / source
Lecture notes in electrical engineering
Pages
237–245
Publication date
1 January 2026
Language
EN