Corporate Image as a Resilience Strategy for South African Tourism and Hospitality Enterprises Success

2026 Book chapter

View at publisher

Authors: Peter Chihwai

DOI: 10.1007/978-981-95-3210-0_8

Cited by: 0

References: 42

Fields of Study & Subjects

Corporate Identity and Reputation Public Relations and Crisis Communication Consumer Behavior in Brand Consumption and Identification

References 42