Decoding Impulsive Hotel Bookings: Unveiling the Post-COVID Influence of Digital Marketing Strategies Through DEMATEL Analysis

Learning and analytics in intelligent systems 2026

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Authors: Sarvjeet Ranjan, Aman Dua, Niraj Kumar Vishvakarma, Anish Kumar

DOI: 10.1007/978-981-95-5429-4_24

Cited by: 0

References: 55

Fields of Study & Subjects

Digital Marketing and Social Media Consumer Behavior and Marketing Influence AI in Service Interactions

References 55