Omnichannel Customer Switching Behaviour: Background

Springer eBooks 2026 Book chapter

View at publisher
Authors: Nguyen Thi Van Anh, Robert McClelland, Nguyen Hoang Thuan
DOI: 10.1007/978-981-95-5949-7_2
Cited by: 0
References: 122

Fields of Study & Subjects

Consumer Retail Behavior Studies Consumer Market Behavior and Pricing AI in Service Interactions

Publication details

Journal / source
Springer eBooks
Pages
7–32
Publication date
1 January 2026
Language
EN
Document type
Book chapter