Leveraging Artificial Intelligence in Digital Marketing to Drive Sustainable Consumer Behavior: Pathways and Perceptions for Supply Chain Sustainability

Contributions to environmental sciences & innovative business technology 2026 Book chapter

View at publisher
Authors: Dima Sawaftah
DOI: 10.1007/978-981-95-6469-9_3
Cited by: 0
References: 16

Fields of Study & Subjects

Environmental Sustainability in Business Sustainable Supply Chain Management AI in Service Interactions

Publication details

Journal / source
Contributions to environmental sciences & innovative business technology
Pages
29–42
Publication date
1 January 2026
Language
EN
Document type
Book chapter