Exploring the Potential of Metaverse Marketing to Promote Sustainable Travel Practices and Reduce Overtourism

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Authors: Mirjana Maksimović, Zvjezdana Krstić
Cited by: 0
References: 49

Fields of Study & Subjects

Diverse Aspects of Tourism Research Digital Marketing and Social Media Community-based Tourism Development and Sustainability

Publication details

Journal / source
SpringerBriefs in architectural design and technology
Pages
305–322
Publication date
1 January 2026
Language
EN
Document type
Book chapter