Exploring the Potential of Metaverse Marketing to Promote Sustainable Travel Practices and Reduce Overtourism
Fields of Study & Subjects
Diverse Aspects of Tourism Research
Digital Marketing and Social Media
Community-based Tourism Development and Sustainability
Publication details
- Journal / source
- SpringerBriefs in architectural design and technology
- Pages
- 305–322
- Publication date
- 1 January 2026
- Language
- EN
- Document type
- Book chapter