The Impact of Influencer-Led Live Commerce on Consumer Purchase Behavior Based on the SOR Model

Smart innovation, systems and technologies 2026

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Authors: Jiang Lu, Yukio Kodono

DOI: 10.1007/978-981-96-6859-5_18

Cited by: 0

References: 4

Fields of Study & Subjects

Digital Marketing and Social Media Technology Adoption and User Behaviour E-commerce and Technology Innovations

References 4