A Fuzzy Logic Approach for Prioritizing Customer Retention Strategies in OTT Video Platforms

Lecture notes in networks and systems 2026

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Authors: Bincy Ann Babu, N. Elangovan, Kerena Anand, Jacob Joseph Kalapurackal
DOI: 10.1007/978-981-96-7140-3_4
Cited by: 0
References: 41

Fields of Study & Subjects

Legal Systems and Institutions Digital Marketing and Social Media Technology Adoption and User Behaviour

Publication details

Journal / source
Lecture notes in networks and systems
Pages
47–61
Publication date
1 January 2026
Language
EN