Developing a Real-Time Customer Segmentation Framework Using Salesforce Data Cloud for Personalized Marketing

Lecture notes in networks and systems 2026

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Authors: Shalini Polamarasetti
DOI: 10.1007/978-981-96-8104-4_12
Cited by: 0
References: 3

Fields of Study & Subjects

Customer churn and segmentation Digital Marketing and Social Media Big Data and Business Intelligence

Publication details

Journal / source
Lecture notes in networks and systems
Pages
197–217
Publication date
1 January 2026
Language
EN