The Impact of Social Network Marketing on Star-Rated Hotels Booking Intention: Investigating the Mediating Role of Customer Experience and eWOM

Lecture notes in networks and systems 2026

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Authors: Li Zhang, Alireza Mohammadi, S. B. Goyal
DOI: 10.1007/978-981-96-8104-4_13
Cited by: 0
References: 32

Fields of Study & Subjects

Digital Marketing and Social Media Consumer Behavior and Marketing Influence AI in Service Interactions

Publication details

Journal / source
Lecture notes in networks and systems
Pages
219–230
Publication date
1 January 2026
Language
EN