Influence of Application of Big Data Analytics on Indian Online Consumer

Lecture notes in networks and systems 2026

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Authors: B. M. Avinash, Rajasekhara Mouly Potluri, B Megha, Dr Divakar G.M.
DOI: 10.1007/978-981-96-8104-4_40
Cited by: 0
References: 10

Fields of Study & Subjects

Big Data and Business Intelligence Consumer Behavior and Marketing Influence Technology Adoption and User Behaviour

Publication details

Journal / source
Lecture notes in networks and systems
Pages
609–622
Publication date
1 January 2026
Language
EN