Brick to Click: Decoding the Dynamics of O2O Evolution in Brick-and-Mortar Stores in the Residential Neighborhoods of India

Lecture notes on multidisciplinary industrial engineering 2026 Book chapter

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Authors: Anindita Priyadarsini, Sumana Gupta

DOI: 10.1007/978-981-96-8323-9_1

Cited by: 0

References: 36

Fields of Study & Subjects

Consumer Retail Behavior Studies Urban and Freight Transport Logistics Sharing Economy and Platforms

References 36