Analysing Purchase Behaviour in Social Commerce Among India's Youth

Lecture notes on multidisciplinary industrial engineering 2026 Book chapter

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Authors: Archiman Biswas, Subrata Chattopadhyay

DOI: 10.1007/978-981-96-8323-9_2

Cited by: 1

References: 36

Fields of Study & Subjects

Technology Adoption and User Behaviour Digital Marketing and Social Media Cyberloafing and Workplace Behavior

References 36