Customer Segmentation for Marketing: An Extensive Case Study of New Homebuying Customers

Lecture notes on multidisciplinary industrial engineering 2026 Book chapter

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Authors: Dishant Banga
DOI: 10.1007/978-981-96-8327-7_2
Cited by: 0
References: 1

Fields of Study & Subjects

Customer churn and segmentation Customer Service Quality and Loyalty Consumer Retail Behavior Studies

Publication details

Journal / source
Lecture notes on multidisciplinary industrial engineering
Pages
17–21
Publication date
1 January 2026
Language
EN
Document type
Book chapter