Analyzing the Role of Artificial Intelligence in Shaping Impulsive Buying Behavior: A Study on Consumer Decision-Making in the Online Fashion Retail Sector

Lecture notes in networks and systems 2026

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Authors: Joysri Datta, Shweta Kishore, Somnath De
DOI: 10.1007/978-981-96-8632-2_18
Cited by: 3
References: 16

Fields of Study & Subjects

Consumer Retail Behavior Studies AI in Service Interactions Organizational and Employee Performance

Publication details

Journal / source
Lecture notes in networks and systems
Publisher
Springer Nature Singapore
Pages
319–336
Publication date
1 January 2026
Language
EN