Study on Emerging Marketing Strategy in New Product Diffusion

Lecture notes in networks and systems 2026

View at publisher
Authors: Prajwal Borkar, Chetan Parlikar
DOI: 10.1007/978-981-96-9048-0_2
Cited by: 0
References: 6

Fields of Study & Subjects

Innovation Diffusion and Forecasting Digital Marketing and Social Media Consumer Market Behavior and Pricing

Publication details

Journal / source
Lecture notes in networks and systems
Pages
11–23
Publication date
1 January 2026
Language
EN