Instagram Influencers and Consumer Purchase Intention: Mediating Effects of Customer Attitude and Parasocial Relationship in the Cosmetic Industry

Lecture notes in networks and systems 2026

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Authors: Sadia Mehboob, Alireza Mohammadi, S B Goyal, Naghmeh Sabermajidi, Li Zhang

DOI: 10.1007/978-981-96-9184-5_11

Cited by: 0

References: 22

Fields of Study & Subjects

Digital Marketing and Social Media Organizational and Employee Performance Consumer Behavior in Brand Consumption and Identification

References 22