Exploring the Intervening Roles of E-Satisfaction and EWOM on E-Commerce Platform Loyalty

Lecture notes in networks and systems 2026

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Authors: Tran Nam Trung, Alireza Mohammadi, S B Goyal, Naghmeh Sabermajidi
DOI: 10.1007/978-981-96-9184-5_14
Cited by: 0
References: 24

Fields of Study & Subjects

Technology Adoption and User Behaviour Digital Marketing and Social Media Customer Service Quality and Loyalty

Publication details

Journal / source
Lecture notes in networks and systems
Pages
165–177
Publication date
1 January 2026
Language
EN