Market Basket Analysis for Retail Businesses: The Impact of Promotions and Discounts on Customer Buying Behaviour

Lecture notes in networks and systems 2026

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Authors: Ujjawal Agarwal, Fariya Afrin, Nilamadhab Mishra, Tiansheng Yang, Yue Zhao, Bharati Rathore
DOI: 10.1007/978-981-96-9184-5_8
Cited by: 0
References: 21

Fields of Study & Subjects

Customer churn and segmentation Big Data and Business Intelligence Data Mining Algorithms and Applications

Publication details

Journal / source
Lecture notes in networks and systems
Pages
91–104
Publication date
1 January 2026
Language
EN