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Apress eBooks 2026 Book chapter

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Authors: Ted Neward, Scott T. McAllister, David Neal, Chris Woodruff
DOI: 10.1007/979-8-8688-1895-0_13
Cited by: 0

Fields of Study & Subjects

Digital Marketing and Social Media Customer Service Quality and Loyalty Marketing and Advertising Strategies

Publication details

Journal / source
Apress eBooks
Pages
223–231
Publication date
1 January 2026
Language
EN
Document type
Book chapter