Minimizing regret in billboard advertisement under zonal influence constraint

Knowledge and Information Systems 2026 Open access

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Authors: Dildar Ali, Suman Banerjee, Yamuna Prasad
DOI: 10.1007/s10115-026-02748-8
Cited by: 1
References: 42

Fields of Study & Subjects

Consumer Market Behavior and Pricing

Publication details

Journal / source
Knowledge and Information Systems
Publisher
Springer Science and Business Media LLC
Volume
68
Issue
1
Publication date
30 April 2026
Language
EN