Whether and How to Introduce AI-Driven Virtual Streamers: Selling Mode Selection in Live Streaming Commerce

Electronic Commerce Research 2026

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Authors: Zhang Ye, Qi Xu

DOI: 10.1007/s10660-025-10094-0

Cited by: 2

References: 44

Fields of Study & Subjects

Technology Adoption and User Behaviour Innovation Diffusion and Forecasting Consumer Market Behavior and Pricing

References 44