Ai vs. human creativity: the impact of text-to-image and text-to-video ads on customer engagement

Electronic Commerce Research 2026

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Authors: Anas El Assadi

DOI: 10.1007/s10660-026-10103-w

Cited by: 3

References: 74

Fields of Study & Subjects

AI in Service Interactions Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification

References 74