Examining the impact of peer presence on consumer purchase behavior: evidence from Douyin live streaming e-commerce

Electronic Commerce Research 2026

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Authors: Meiling Xin, Wei Liu, Ling Jian

DOI: 10.1007/s10660-026-10115-6

Cited by: 0

References: 80

Fields of Study & Subjects

Digital Marketing and Social Media Consumer Behavior and Marketing Influence Technology Adoption and User Behaviour

References 80