Selling or sharing?: Strategic analysis in live streaming ecommerce

Electronic Commerce Research 2026

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Authors: Hao Zhou, Yongrui Duan

DOI: 10.1007/s10660-026-10117-4

Cited by: 0

References: 46

Fields of Study & Subjects

Supply Chain and Inventory Management Consumer Market Behavior and Pricing Digital Marketing and Social Media

References 46