Turning social interaction into social impact: understanding donation behaviour in social commerce

Electronic Commerce Research 2026

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Authors: Eugene Cheng-Xi Aw, Sujo Thomas, Ritesh Patel, Viral Bhatt, Harsha Vijaykumar Jariwala, Sudhir Pandey
DOI: 10.1007/s10660-026-10120-9
Cited by: 2
References: 101

Fields of Study & Subjects

Digital Marketing and Social Media Technology Adoption and User Behaviour Service and Product Innovation

Publication details

Journal / source
Electronic Commerce Research
Publisher
Springer Science and Business Media LLC
Publication date
23 March 2026
Language
EN