Understanding how sources of communication can shape digital purchase intention

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Authors: Vincent Dutot, Jessica Lichy, Charles Pérez
Cited by: 1
References: 117

Fields of Study & Subjects

Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification Technology Adoption and User Behaviour

Publication details

Journal / source
Electronic Commerce Research
Publisher
Springer Science and Business Media LLC
Publication date
10 April 2026
Language
EN