Competition vs. co-opetition: Livestreaming market entry decisions for fresh produce firms on e-commerce platforms

Electronic Commerce Research 2026

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Authors: Yuqiu Xu, Kaiying Cao

DOI: 10.1007/s10660-026-10135-2

Cited by: 1

References: 39

Fields of Study & Subjects

Digital Platforms and Economics Business Strategy and Innovation Consumer Market Behavior and Pricing

References 39