What drives consumer acceptance of permission marketing? A meta-analytic investigation

Electronic Commerce Research 2026

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Authors: Swapnarag Swain, Charles Jebarajakirthy, Haroon Iqbal Maseeh, Raiswa Saha
DOI: 10.1007/s10660-026-10141-4
Cited by: 1
References: 91

Fields of Study & Subjects

Customer Service Quality and Loyalty Technology Adoption and User Behaviour Halal products and consumer behavior

Publication details

Journal / source
Electronic Commerce Research
Publisher
Springer Science and Business Media LLC
Publication date
2 May 2026
Language
EN