Exploring the drivers of consumer purchase intention in short video live streaming E-commerce: the role of content quality and personalized user experience

Information Technology and Management 2026

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Authors: Xiaoli Ma, Meiyu Fang

DOI: 10.1007/s10799-026-00490-9

Cited by: 1

References: 77

Fields of Study & Subjects

Technology Adoption and User Behaviour Consumer Retail Behavior Studies Digital Marketing and Social Media

References 77