A Deep Dive into Feature Engineering and Class Imbalance in Customer Purchase Prediction: A Systematic Literature Review

Machine Learning 2026

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Authors: Saucha Diwandari, Adhistya Erna Permansari, Indriana Hidayah

DOI: 10.1007/s10994-025-06991-y

Cited by: 1

References: 73

Fields of Study & Subjects

Customer churn and segmentation Imbalanced Data Classification Techniques Sentiment Analysis and Opinion Mining

References 73