Exploring the effects of brand community dissolution

Marketing Letters 2026

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Authors: Miles V. Condon, Debra A. Laverie, Chu-Yen Pai, Adam Cann
DOI: 10.1007/s11002-026-09812-x
Cited by: 1
References: 39

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Service and Product Innovation

Publication details

Journal / source
Marketing Letters
Publisher
Springer Science and Business Media LLC
Volume
37
Issue
1
Publication date
1 March 2026
Language
EN