Monthly plans over lifetime access: how privacy concerns shape subscription preference

Marketing Letters 2026

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Authors: Yunqing Chen, Xiaojuan Yu, Yinuo Xie, Zhongtian Huang, Hanyu Xie, Huankai Lou
DOI: 10.1007/s11002-026-09814-9
Cited by: 1
References: 34

Fields of Study & Subjects

Privacy Security and Data Protection Digital Platforms and Economics ICT Impact and Policies

Publication details

Journal / source
Marketing Letters
Publisher
Springer Science and Business Media LLC
Volume
37
Issue
1
Publication date
21 February 2026
Language
EN