Assessing functional and relational drivers of telco brand loyalty: the role of consumer brand engagement

Quality & Quantity 2026

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Authors: Say Keat Ooi, Jasmine A.L. Yeap, Sin Pei Hor

DOI: 10.1007/s11135-026-02707-z

Cited by: 2

References: 48

Fields of Study & Subjects

Digital Marketing and Social Media Customer Service Quality and Loyalty Technology Adoption and User Behaviour

References 48