Perceptions of rebranding: a survey of student attitudes toward the new logo of Arab Open University in Kuwait

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Authors: Rashed Alhaimer, Hend Hassan
Cited by: 1
References: 27

Fields of Study & Subjects

Organizational and Employee Performance Higher Education Practises and Engagement Higher Education Governance and Development

Publication details

Journal / source
Quality & Quantity
Publisher
Springer Science and Business Media LLC
Volume
60
Issue
5
Pages
14909-14938
Publication date
28 April 2026
Language
EN