Perceptions of rebranding: a survey of student attitudes toward the new logo of Arab Open University in Kuwait
Fields of Study & Subjects
Organizational and Employee Performance
Higher Education Practises and Engagement
Higher Education Governance and Development
Publication details
- Journal / source
- Quality & Quantity
- Publisher
- Springer Science and Business Media LLC
- Volume
- 60
- Issue
- 5
- Pages
- 14909-14938
- Publication date
- 28 April 2026
- Language
- EN