Showrooming and Webrooming: a literature review and future research agendas using TCCM approach

Management Review Quarterly 2026

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Authors: Rajendra Kumar Gopi, K. Francis Sudhakar
DOI: 10.1007/s11301-025-00583-9
Cited by: 4
References: 88

Fields of Study & Subjects

Consumer Retail Behavior Studies Digital Marketing and Social Media Technology Adoption and User Behaviour

Publication details

Journal / source
Management Review Quarterly
Publisher
Springer Science and Business Media LLC
Publication date
22 January 2026
Language
EN