Customer relationship management (CRM) and Innovation: an empirical study about their impact on firm performance

International Entrepreneurship and Management Journal 2026

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Authors: Vicente Guerola-Navarro, Raúl Oltra-Badenes, Alba Patrícia Guzmán Duque, Hermenegildo Gil-Gómez
DOI: 10.1007/s11365-026-01237-2
Cited by: 1
References: 39

Fields of Study & Subjects

Customer Service Quality and Loyalty Organizational Leadership and Management Strategies Customer churn and segmentation

Publication details

Journal / source
International Entrepreneurship and Management Journal
Publisher
Springer Science and Business Media LLC
Volume
22
Issue
2
Publication date
1 June 2026
Language
EN