Where did you receive the free sample? Sustained impact of new product sample distribution on customer purchase journey

Journal of the Academy of Marketing Science 2026

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Authors: Brianna JeeWon Paulich, Anita Pansari, V. Kumar

DOI: 10.1007/s11747-025-01123-3

Cited by: 1

References: 60

Fields of Study & Subjects

Consumer Market Behavior and Pricing Customer churn and segmentation Behavioral Health and Interventions

References 60