The visual moderation effect: How the representation of loyalty reward progress affects consumer judgments and behaviors

Journal of the Academy of Marketing Science 2026

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Authors: Carlos Bauer, Mansur Khamitov, Mathew S. Isaac, Julio Sevilla

DOI: 10.1007/s11747-025-01133-1

Cited by: 0

References: 53

Fields of Study & Subjects

Customer Service Quality and Loyalty Consumer Behavior in Brand Consumption and Identification Behavioral Health and Interventions

References 53