Using latent profile analysis to advance job demands–resources theory: An empirical demonstration in the sales context
Abstract
While Job Demands–Resources (JD-R) Theory has proliferated over the last 25 years, empirical applications have stagnated, leaving key propositions of the theory untested. In response, we propose a new empirical approach to JD-R theory using Latent Profile Analysis (LPA) and Latent Transition Analysis (LTA). Leveraging a six-month, four-wave survey, we demonstrate the usefulness of these methods using the sales context. We identify four distinct salesperson subgroups (i.e., JD-R profiles) that are associated with adverse outcomes (e.g., burnout, turnover). Supplemental analyses with observed turnover and a replication sample provide robust support for this typology. We also find that sales role factors and critical events (e.g., hitting quota) shape the likelihood of being in a specific JD-R profile across time. Our research provides a nuanced empirical approach for scholars to employ when testing JD-R theory and provides managerial insight to proactively diagnose burnout and turnover dynamics within a sales force.
Fields of Study & Subjects
Labor market dynamics and wage inequality
Innovation and Knowledge Management
Firm Innovation and Growth
Publication details
- Journal / source
- Journal of the Academy of Marketing Science
- Publisher
- Springer Science and Business Media LLC
- Volume
- 54
- Issue
- 3
- Pages
- 753–777
- Publication date
- 10 April 2026
- Language
- EN