Doing better at doing good: A unifying framework for consumer responses to corporate social responsibility

Journal of the Academy of Marketing Science 2026

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Authors: CB Bhattacharya, Sankar Sen, Diogo Hildebrand, Kristin Lindrud
DOI: 10.1007/s11747-026-01165-1
Cited by: 1
References: 170

Fields of Study & Subjects

Corporate Social Responsibility Reporting Environmental Sustainability in Business Ethics in Business and Education

Publication details

Journal / source
Journal of the Academy of Marketing Science
Publisher
Springer Science and Business Media LLC
Publication date
3 June 2026
Language
EN