Taking the role of marketing in consumer well-being seriously: It is about time—the PACT framework

Journal of the Academy of Marketing Science 2026 Open access

Read full text
Authors: Andreas Benedikt Eisingerich, Deborah J. MacInnis, Barbara Duffek, Winze Tam
DOI: 10.1007/s11747-026-01179-9
Cited by: 1
References: 77

Abstract

Abstract The authors offer a systems-level, managerial and strategic framework that organizes cross-disciplinary evidence on how marketing has harmed consumers, and most importantly to offer thoughts on how marketing might instead make well-being a central component of value creation.

Fields of Study & Subjects

Service and Product Innovation Consumer Behavior in Brand Consumption and Identification Innovation and Socioeconomic Development

Publication details

Journal / source
Journal of the Academy of Marketing Science
Publisher
Springer Science and Business Media LLC
Volume
54
Issue
4
Pages
977–988
Publication date
24 July 2026
Language
EN