Privacy-centric marketing: managerial insights for compliance and competitive differentiation

Review of Managerial Science 2026

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Authors: Alex Vallejo-Blanxart, Aníbal Peláez, Daniel González Ibáñez, Jordi Villoro Armengol

DOI: 10.1007/s11846-026-00976-4

Cited by: 0

References: 62

Fields of Study & Subjects

Privacy Security and Data Protection Digitalization Law and Regulation Marketing and Advertising Strategies

References 62