Marketing perspective on AI-Powered chatbot service in hotels: Exploring the impact of psychological antecedents on customer attitude and the role of e-shopping enjoyment for customer satisfaction

Current Psychology 2026

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Authors: Adil Zia

DOI: 10.1007/s12144-025-08768-x

Cited by: 2

References: 61

Fields of Study & Subjects

AI in Service Interactions Technology Adoption and User Behaviour Digital Marketing and Social Media

References 61