Virtual influencer vs. human influencer? How influencer type affects donation intention in charitable appeals

Current Psychology 2026

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Authors: Qingyi Li, Hong Zhu, Zhijun Li

DOI: 10.1007/s12144-025-08791-y

Cited by: 2

References: 67

Fields of Study & Subjects

Media Influence and Health Digital Marketing and Social Media Impact of Technology on Adolescents

References 67